Very often your company represents the biggest and most important financial asset. First, understand that as the owner of a privately held business, you have two key roles — CEO and shareholder. As CEO, your job is to make the best decisions for the business.
As shareholder, your job is to make the best decisions about your investment. When it comes time to plan for the best transfer of the business, these two roles often do not coincide. Effective business transfer planning must therefore take into account the differing needs of each role.