From the AICPA’s Strategic Planning Committee “…..today’s business professionals operate in a new economy where the old rules no longer meet markets needs as fully as they once did.
Increasingly, the business community is seeking professionals with the competencies to analyze today’s rapidly changing business environment and help them address broad strategic business issues. Research conducted by an international leader in market research showed that 76 percent of small, medium and large U.S. companies that employ professional services firms are devoting more resources to strategic planning compared to five years ago. More than half of these companies and professional services firms are finding it more difficult to identify people with suitable strategic skills.”
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